ok so today we discussed our ten marker comps of our dream cars with a partner. She liked the leaf logo and Green theme I used in each of the comps, but the second one stood out to her as the best. It features the car centered on the page with the name of the car above it. She suggested that the name be in two rows instead of one and have the last line slightly overlap the image of the car. the original comp featured a single spot color over the page with a lighter block of color at the bottom, containing the logo and headline. She suggested creating a gradient instead of the blocks of color; the gradient could be either vertical or a rotating horizontal like I used in the third comp.  

The background is like a gingham tablecloth and suggests country or home cooking without being overtly cowboy. The headline gets progressively larger which is simple but keeps attention. The large bold font and below center organization grabs the viewers attention as well. Depending on what weight the actual text brings to the "info" boxes- the larger box may need to be moved below the headline and the smaller bow above. Overall a very nice poster.  

Helvetica. ok so I never thought that there would be such strong opinions on a type face, let alone one that has become so universal. One woman actually felt that it was connected with both the Vietnam war and the Iraq war. That it was some sort of governmental tool of control. Generally I think if someone doesn't like it is because it is so universal and mass produced. They see creating type an art form and when that art becomes so "used" so utterly mass produced, but not in an Andy Worhol sort of way, they become indignant. So I don't think that that irritation is because of the type itself but more of society's treatment and usage of that type. Those that still appreciate it do so because they see the benefits of a nearly universally applicable type. They enjoy a font that can bend itself into whatever mood or purpose it needs without being phoney or hokey. They see Helvetica as a chamelion they can direct and manipulate. I have not been around type face debate long enough to have established a fondness or loathing of any particular one, but I'm sure the day will come so I will not be too judgemental with those who have.  

Midterm portfolio

This is the second page of the two page magazine spread I posted below. Same comments apply.


Ok these are the larger photos that I said I would post. Same comments apply as earlier.

Midterm portfolio

This is the first page of a two page spread I recreated from a magazine, the second page will follow in another post. I chose this for my InDesign document because it is the most recent file and I used nearly everything I have learned in InDesign to create it. Also I am pretty proud because it turned out exactly like the magazine article even down to were the text ended in the columns.  

This is the indie poster we redid but had to find our own images and come up with our own theme. This image uses a clipping path to edit out the background, this was one of my most successful clipping paths. 
This is one of my choices for Illustrator. I couldn't help but be very detailed with this seal. I tried to take some short cuts by only creating one wing and leg then mirroring them over to the other side. I also tried to make the colors as close to the original seal as possible. Overall I am satisfied with the result. 
This is my second choice for a photoshop assignment. I chose the damaged photo retouch. This is an important photo to my in-laws and I wanted to be very exact. I am a little disappointed in the way the floor turned out and I would like to redo that part. I had to completely recreate the hands and feet of the boy on the far left because the damage to the photo had utterly erased them. I think they turned out fairly well. I will try to repost this image in a larger format in the next post. 
I chose this recreated print for my second Illustrator assignment. I am very proud of this one.  focused on every detail and everything matches the original perfectly. This is one of my favorites.