Wednesday, March 18, 2009

Helvetica. ok so I never thought that there would be such strong opinions on a type face, let alone one that has become so universal. One woman actually felt that it was connected with both the Vietnam war and the Iraq war. That it was some sort of governmental tool of control. Generally I think if someone doesn't like it is because it is so universal and mass produced. They see creating type an art form and when that art becomes so "used" so utterly mass produced, but not in an Andy Worhol sort of way, they become indignant. So I don't think that that irritation is because of the type itself but more of society's treatment and usage of that type. Those that still appreciate it do so because they see the benefits of a nearly universally applicable type. They enjoy a font that can bend itself into whatever mood or purpose it needs without being phoney or hokey. They see Helvetica as a chamelion they can direct and manipulate. I have not been around type face debate long enough to have established a fondness or loathing of any particular one, but I'm sure the day will come so I will not be too judgemental with those who have.  

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